Many people sign up to an email newsletter without giving it much thought, and that means they probably haven’t seen the best content you have to offer. Don’t be afraid to show off your best work in your email newsletters, preferably with short previews to drive people’s attention directly to it. By showcasing your best content, you’ll get a much higher return for your efforts.
When you earn a new customer, the last thing you’ll want is them not knowing what to do. Send a welcome email right after acquiring a new user that guides them to the first step they should take when using their new purchase. By providing simple guidelines that help people get the most out of your product or service, you’ll reduce customer churn and improve your reviews.
There’s no faster way to lose new customers and earn bad reviews than by having people pay for a product or service only to be unable to use it. Always make sure your new customers have everything they need to get started and maximise their use out of their purchase. Start with a tutorial email that will allow them to experience your product or service at its fullest.
There’s no point in bombarding new users with huge instruction manuals if they already have a good idea of how to use a service like your own. Similarly, you don’t want to leave less experienced users fumbling around in the dark. That’s why you should offer a personalised onboarding process based on where you obtained the customer. For example, someone coming from Google might have less experience than someone coming from an industry-specific network. Customisation helps ensure your users get the most out of their purchases.
It’s often difficult to forge meaningful relationships with customers when there’s no possibility of face-to-face interaction. That’s why personalised marketing is very important for building a relationship and making sure your customers get the experience they’re looking for. Be sure to include their names and reference any referrals, such as friends, who are also using your service. This way, you’ll be able to boost customer retention by making the experience more memorable.
With all the online stores and services to choose from, it’s harder than ever to retain customers and stop them from forgetting about you. That’s why you should always send users a reminder if any payment method you have on file is about to expire. By sending a payment method expiration notice, you’ll be better able to retain users who might still be interested in staying subscribed but have temporarily forgotten about your brand.
If you have both web- and mobile versions of your app, users might have some difficulty moving from one to the other. To ensure people have a smooth experience, try building a customised workflow by creating in-app tooltips that appear to new users showing them what each section and function does. Onboarding mobile users in this way will help keep uninstalls down to a minimum and increase engagement with your app.
Inactive users who signed up to your website or app may decide they want to give it another try in the future, but don’t know where to start. To remedy this, try mailing a step-by-step guide that helps them get more out of your service and give it another try. To save time, you can also repurpose existing content, such as blog posts, FAQs and user guides. As a result, you’ll have more dormant subscribers coming back.
Getting someone to sign up to your email newsletter is an accomplishment itself but sending your welcome email too early can distract your new leads and discourage them from taking the desired action. Instead, give them a chance to continue browsing your website or using your app at their own pace by sending the welcome email an hour or two later. This will help to build interest over time and nurture your newest leads.
In these days of online purchases and a lack of face-to-face interaction when it comes to sales, it’s often difficult to make your customers feel truly appreciated. All it takes, however, is a little imagination. One strategy is to send handwritten thank-you cards to your newest customers. Only a small investment, this highly personalised approach can bring huge returns by turning your customers into brand advocates.