Using intrusive popups that appear when people are reading your content is sure to annoy many visitors. A better way is to use SumoMe Click Triggers to place a button, link or image in your content. The trigger may, for example, open a subscribe form. This way, you can keep visitors informed on what they should do next without getting in the way of their browsing experience.
Every successful brand is defined by its value propositions, but it’s often not easy to convey this through the limited space you have with paid ads. Write down the various benefits your product or service offers, and try A/B testing the most engaging ones to determine what works best with your target audience. This will help you optimise your ad spend.
Given that over 50 percent of all email is spam, it shouldn’t come as a surprise that people are hesitant to give out their addresses. One way to build trust is to offer an additional incentive, such as a free eBook or access to premium content. This will help encourage people to sign up before giving you the opportunity to nurture new subscribers with quality content.
There’s no point in paying for ads that don’t reach their target audiences. That’s why you should pay close attention to getting your timing right to ensure that your ads reach the highest number of potential leads. As timing is different for every business, you should start with an industry-defined baseline before using A/B testing to continually optimise your ads. This will help you get more from your ad spend.
Anyone can scrape email addresses off the internet to add to their mailing lists, but that will only lead to having a low-quality mailing list and, potentially, breaking anti-spam legislation. Instead, try using an industry-specific and high-quality database, such as LimeLeads, for finding quality leads for your cold-mailing campaigns. This will help maintain the quality and usefulness of your mailing list.
Using stock photos to enhance blog posts and other everyday content might be OK, but they have no place on your landing page if you want to stand out and make a meaningful connection with your target audience. Be prepared to invest some time and money in an image that captures the uniqueness of your brand. This will make your brand appear more trustworthy and genuine.
We’re surrounded by distractions everywhere we look, and a lead generation page with too much clutter will only leave people confused and frustrated. That’s why you should try using the Welcome Mat app from Sumo to display a full-screen call to action that helps your visitors to stay focused on what matters most. This is a great way to improve the performance of your highest-converting pages.
Landing pages are often cluttered with superfluous information and stock images that could be advertising anything. Instead, choose a hero image that highlights the voice of your brand and its unique value proposition (UVP). Always avoid resorting to the cheesy stock images that everyone else seems to be using. This will make your landing page more memorable by exemplifying the unique qualities of your brand.
Every successful marketing campaign is driven by a unique value proposition (UVP), but communicating this to your target audience isn’t always easy. To ensure your UVP speaks to for your audience, and not for your business, you’ll want to test multiple variations until you find what works best. With a clear and concise headline highlighting your UVP, you’ll increase your chances of keeping visitors on the page.
Just because people are signing up to your webinar or other event doesn’t mean they’ll actually get around to attending. Oftentimes, they’ll just forget about it. One way to alleviate this problem is by adding a calendar invite to your marketing emails, which will allow people to add the event to their Google, Apple or Outlook calendars with a single click. This will greatly increase attendance levels for your events.