People are less likely to refer others to a brand, product or service if they feel there’s nothing in it for them. Try rewarding them with recognition and thanks for their efforts by referring to them in personalised landing page copy. You can also send a message to both parties to help start a conversation about your product. This way, people will be more likely to share your content and refer others in the future.

Any marketer can brag about how their product or service is the best in its field, but such claims mean nothing if you can’t clearly differentiate yourself from the competition. Decide what makes your offer unique and communicate it effectively by speaking directly to your target audience. Look at what people want most from your product or service and draw attention to it in your ad copy. This will enhance the quality and effectiveness of your ads.

Video marketing is a great way to make an impact online. If someone has taken the time to watch your video, then chances are they’ll be more open to a hard sell. Try reaching out to viewers with a retargeting campaign. For example, Facebook lets you target audiences based on how much time they’ve spent watching your videos. This will help you keep in touch with those who have already shown great interest in your brand.