Offer Long-Form Content in Return for Email Addresses

Given that over 50 percent of all email is spam, it shouldn’t come as a surprise that people are hesitant to give out their addresses. One way to build trust is to offer an additional incentive, such as a free eBook or access to premium content. This will help encourage people to sign up before giving you the opportunity to nurture new subscribers with quality content.

Leave a Reply

Your email address will not be published. Required fields are marked *