Optimise Your Advertising Bids by Time of Day

There’s no point in paying for ads that don’t reach their target audiences. That’s why you should pay close attention to getting your timing right to ensure that your ads reach the highest number of potential leads. As timing is different for every business, you should start with an industry-defined baseline before using A/B testing to continually optimise your ads. This will help you get more from your ad spend.

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